Amplience Named a 2021 IDC MarketScape Leader in Content Management Systems for Persuasive Digital Experiences


LONDON and NEW YORK, September 28, 2021 / PRNewswire / – Amplitude, the leading business experience platform for large-scale and high-growth brands and retailers, announced that it has positioned itself as a leader in IDC MarketScape: content management systems for persuasive digital experiences Supplier assessment 2021 (doc # US47412921, September 2021) report.

The report highlights some of Amplience’s strengths as a market leader as follows:

  • Performance and scale: Amplience is one of the few providers of this assessment to offer and meet an uptime SLA of 99.99%. Amplience offers rapid provisioning, load balancing, content delivery network, and staging sites as part of the service.
  • Focused on content: Amplience’s microservices architecture depends on its atomic content design to easily get content in and out of the system. Amplience’s legacy of content and digital commerce combines rich media, content and personalization with data-driven applications.
  • Visualization and preview: Amplience addresses the separation of content creation from visual delivery in a screenless environment by automatically rendering content into the destination experience through Virtual Staging. Amplience integrates the content calendar with the real-time experience preview.

“Businesses around the world are undergoing a digital transformation,” said James Brooke, founder and CEO of Amplience. “Customer demands must be met in all markets, and when it comes to e-commerce and omnichannel retail, the race is on to stay ahead of the competition. The determining factor is to provide the best customer experience.

“We are delighted to have been recognized as a leader by IDC MarketScape. We believe this accolade reflects our commitment to helping retailers who want to adopt an agile CMS to deliver digital experiences that take shopping to a whole new dimension.

The IDC MarketScape snippet is available here.

About IDC MarketScape:

IDC MarketScape’s Vendor Analysis Model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.

About Amplience

Amplience gives digitally driven brands and retailers the freedom to do more. Our low-code CMS, DAM, and Digital Experience Management platform empowers over 350 of the world’s leading brand teams to manage content, not code. The result is a rapid return on investment for our customers who deliver data-driven and insight-driven customer experiences that drive deeper and more valuable customer relationships. Amplience supports the industry’s transition to Microservice, API-first, Cloud and Headless (MACH) technologies, is MACH certified and an executive member of the MACH Alliance.

For more information on the Amplience Platform, including dynamic content and dynamic media, please visit

SOURCE Amplification


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