Marketing analysis


New York, July 20, 2021 (GLOBE NEWSWIRE) – announces the publication of the “Marketing Analytics” report –

Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 to 2026. The revenue forecast for this period is segmented on the basis of type of deployment, organization size, application, end user industry and geography.

Market values ​​have been estimated based on the total sales of marketing analysis solution providers.

The report covers the Marketing Analytics market with respect to their end user industries across different regions. It also focuses on the main trends and challenges affecting the market and the vendor landscape.

The report estimates the global marketing analytics market in 2020 and provides projections of the expected market size to 2026.

The report includes:
– 52 data tables and 23 additional tables
– An overview of global marketing analytics markets
– Market size estimation and analysis of global market trends, with data for 2019, 2020, estimates for 2021 with projections of compound annual growth rates (CAGR) to 2026
– Highlights of marketing analysis based on deployment, size of organization, application and end user
– Learn about big data analytics, artificial intelligence and machine learning in marketing, and discuss the benefits of marketing analytics solutions
– Identification of market drivers, restraints and other forces impacting the global market and assessment of current market size and forecast, and overview of technological advancements and strategic innovations within the industry
– Analysis of market shares of key industry companies and coverage of their proprietary technologies, strategic alliances and other key market strategies and relevant patent analysis
– Comprehensive company profiles of major industry players including Adobe Inc., International Business Machines Corp., Microsoft Corp., SAS Institute Inc., Teradata Corp. and Wipro Ltd.

Market analysis is defined as the practice of using software to detect relevant patterns in data in order to make informed marketing decisions. Businesses in many industries use marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities.

To execute an effective and profitable marketing plan, companies must equip themselves with the right measurement tools. Marketing analytics allows businesses to accurately assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics allows companies to see the big picture of it all.
marketing channels, enabling them to make informed decisions about their marketing activities.

Businesses can perform in-depth results analysis that reveals campaign results using advanced marketing analytics. Since marketing analytics has such a big impact on the decision making process of marketing agencies, the industry is expected to grow at a compound level. annual growth rate (CAGR) of DELETED% over the forecast period, from billions of DELETED dollars in 2020 to billions of DELETED dollars in 2026.

By effectively using marketing analytics, businesses can better understand their marketing and advertising effectiveness and avoid issues that lead to inefficient use of their investment, such as ad fatigue.

The Global Marketing Analytics Market is expected to grow at a CAGR of% REDACTED. The global marketing analytics market has been segmented on the basis of application, deployment, organization size, end user industry, and geography.

Based on the application, the market for marketing analytics has been segmented into social media marketing, email marketing, search engine marketing, content marketing, and others. Social media marketing was the dominant market share in 2020 and was valued at one million DELETED. .

The marketing analytics market for social media marketing is expected to grow at a% CAGR of DELETED and reach $ 1 billion DELETED by 2026. The dominance of social media marketing in marketing analytics is largely attributed to the ‘growing use of social media platforms such as Facebook, Twitter and Instagram in developing economies such as India, Indonesia and Brazil.

The availability of affordable Internet access and data plans has facilitated the expansion of the Internet into previously inaccessible areas, enabling marketers to determine consumer needs and design appropriate marketing strategies. Additionally, social media marketing enables marketing teams to strengthen customer relationships and monitor the competition more effectively by closely monitoring trends in consumer engagement.

Based on the mode of deployment, the marketing analytics market has been segmented into cloud deployment and on-premise deployment. Cloud deployment is currently the dominant market share and was valued at $ 1 billion DELETED in 2020.

The Cloud Deployment Marketing Analytics Market is expected to grow at a% CAGR of DELETED and reach $ 1 billion DELETED by 2026. The Global Organization Size Based Marketing Analytics Market has been classified as large enterprises and small and medium enterprises (SMEs).

Large companies are currently dominating the marketing analytics market and are expected to maintain their dominance during the forecast period.
Large companies dominate the marketing analytics market with large volumes of structured data and a skilled workforce. Large companies have dramatically increased the adoption of marketing analytics solutions such as customer analytics, campaign analytics, and sentiment analysis to effectively manage large customer and asset databases.
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