POMPANO BEACH, Fla., Sept. 09, 2022 (GLOBE NEWSWIRE) — Mile Marker Industries, Inc., a Pompano Beach, Fla.-based manufacturer of high-quality defense/government automotive hubs, winches, recovery equipment and accessories /public sector industry products today announced its partnership with renowned automotive TV personality Courtney Hansen. Hansen is a well-known automotive, truck and aftermarket industry personality and enthusiast who recently launched an all-new MotorTrend series RIDE OF YOUR LIFE WITH COURTNEY HANSEN, which premiered Wednesday, September 7, exclusively on MotorTrend+. In R -O-YL (Ride Of Your Life), Courtney serves as executive producer, and in this 12-episode series, she’ll be busy on both sides of the camera.
The leading lady of automotive TV, Courtney first achieved popularity and a devoted global following as the spunky and lovable co-host of TLC’s hit automotive makeover show “Overhaulin’,” where she starred. also gets his hands dirty helping teams led by car design legend Chip Foose turn a spectator’s scrappy ride into the ultimate show car in just one week. The show attracted a devoted global following that remains strong to this day. During her time on Overhaulin’, Courtney also co-hosted the “Rides: Biggest Spenders” and “Million Dollar Motors” specials for TLC.
Courtney Hansen grew up as a pit kid as her family once owned Brainerd International Raceway, north of Hansen’s hometown of Orono, Minnesota. His father, Jerry Hansen, is the winningest driver in SCCA history with an impressive 27 national titles.
After several seasons of Overhaulin’, Hansen then hosted 10 seasons of Powerblock/PowerNation for Spike TV, and later for NBC Sports and CBS Sports, a two-hour block of four popular automotive shows. Each week, she showed off million-dollar rides, rare classics and trick-or-treaters and brought her enthusiasm and knowledge to interviews with famous collectors, race car drivers and celebrity guests, including Jay Leno.
Hansen has worked with NASCAR, interviewing top Cup drivers, reporting from the track and pits and discussing the latest automotive technology. She brought her knowledge and passion for cars to the role of host of the Velocity Channel series, “Vinsetta Garage”, interviewing celebrities and immersing herself in car culture across the United States. She hosted “Total Outdoorsman Challenge” for Versus Network, was a key player on Spike TV’s live awards show “Auto Rox”, and she hosted Spike TV’s “Great Builds” special. Courtney hosted the prestigious Barrett-Jackson Auction pre- and post-auction shows for several years for Cox Communications. She frequently hosts satellite media tours for companies like Toyo Tires and Auto Trader. His popularity and credibility have earned him the role of spokesperson for major corporations like the Fortune 500 company 3M and Chevrolet. Courtney has appeared in numerous television commercials and has been interviewed about her knowledge and experience on numerous prime time shows including The Tyra Banks Show and Late Late Show with Craig Ferguson.
In addition to her television work, Courtney is an accomplished author: her book, The Garage Girls Guide to Everything You Need to Know About Your Car was published in 2005 and is aimed at women and car owners for the first time. She also writes a bi-weekly column in a syndicated newspaper found across the United States and Canada titled “Courtney Hansen: Full Throttle”, and previously wrote the “Garage Girl” column for FHM Magazine. Additionally, in 2005 Courtney was honored as the recipient of Ford’s “Life in Drive” award.
Courtney is thrilled to represent the Mile Marker brand: “I am thrilled to be part of the Mile Marker family,” said Courtney. “I enjoy working with smaller, nimble, high-quality manufacturers of aftermarket and OEM accessories. For nearly four decades, Mile Marker has been known for its heavy-duty hubs, winches for trucks, SUVs, ATVs, UTVs and even its marine applications, and in addition to the B2B and DTC/B2C markets, has been producing high-quality products for the United States Department of Defense for years, and its heavy-duty winches are found on AMGeneral HUMVEE and General military vehicles Army Dynamics FLYER – but most importantly I love Mile Marker’s tradition of always going the extra mile for the customers who rely on their products.”
Mile Marker CEO Paul Fioravanti said, “The Mile Marker team is thrilled to have Courtney represent our brand. Courtney and her family have a lifelong passion for the outdoors, on-road and off-road racing, customizing cars and trucks, and Courtney is no stranger to upgrading vehicles with the eye of a keen.
“We will officially launch our partnership with Courtney, who will be with us at our SEMA show in Las Vegas from November 1-4, 2022, and will help us tell the Mile Marker story and continue to grow our brand as we’re launching exciting new products at SEMA and in 2023.”
Mile Marker recently launched the RHINO Pull 1000, a 1000lb portable winch that received accolades and an award at SEMA in 2021.
Fioravanti added: “We have recently made significant investments in our facilities and in manufacturing partnerships, R&D and, most importantly, we have recruited other great people to our team to leverage our experience in innovative, exciting and class-leading products. We are fortunate to have Courtney’s vision to help us tell our brand story.”
ABOUT MILE MARKER INDUSTRIES, INC.
Established in 1984, Mile Marker Industries, Inc. is an ISO-certified US company with a rich history of serving our heroes in the US military, commercial enterprises and off-road enthusiasts. As pioneers in the recovery industry, Mile Marker designs, manufactures (in the USA and through global sourcing) and markets the highest quality products including winches, hubs and recovery equipment, supported by a highly qualified, professional and service-oriented team. Mile Marker is available at www.milemarker.com and its military products site at www.military.milemarker.com.
MORE ABOUT COURTNEY HANSEN
Read Courtney Hansen’s biography at https://courtneyhansen.com/career/
Paul Fioravanti, MBA, MPA, CTP
Chief executive officer
Mile Marker Industries, Inc.
954 782 0604
PDF FINAL MILE MARKER COURTNEY HANSEN PARTNERSHIP.pdf
FINAL MILE MARKER COURTNEY HANSEN PARTNERSHIP.docx
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