North American Specialty Laminations New Brand Positioning


OSSEO, Wis., May 26, 2022 /PRNewswire/ — North American Specialty Laminations (“NASL”) announces new brand logo and corporate positioning for Source Cut Industries and SourceCut West (formerly Haida Industries), and all future acquisitions, such as NASL in the building materials market.

“In support of our vision as the North American leader in differentiated lamination solutions for the building products industry, our new brand and tagline, ‘We’ve got you covered,’ helps conveying our mission to constantly challenge the status quo, in the development of value-added products and business solutions to meet the changing needs of our customers,” states Doug Render, CEO, NASL. We are delighted to work with Ganton in our repositioning efforts, as their vast knowledge of industry and market branding has already had a significant impact. “The NASL brand essence, look and feel, represented by intricate shapes, facets and metallic colorways, suggests their vast ability to handle virtually any rolling challenge.” Brian Ganton, Jr.Director.

In what has always been a highly fragmented industry segment, NASL is committed to being the unique solution to their customers’ rolling and fabrication needs. The NASL brand promise is supported by ongoing acquisitions and new investments that expand our manufacturing footprint, with unique lamination capabilities made possible by over twenty years of experience serving the door, window, cabinets, furniture and furnishings, said Zach Wiedenhoeft, COO NASL. These factors, together with the breadth of color and design options applied to vinyl, wood, composite and aluminum substrates, provide improved margin opportunities for our customers, while creating significant efficiencies in managing inventory, transportation and labor. Additionally, NASL’s Equity Appreciation Program emphasizes ownership for all team members in delivering quality and timely service to our clients.

About North American Specialty Laminations

North American Specialty Laminations (“NASL”) is a profile wrapping and specialty fabrication company serving the window, door, cabinetry, furniture and architectural millwork industries. With its headquarters at Osseo, WI and production sites serving all regions of the United States and Canada, NASL is a holding company of the Boston private equity investment firm Building Industry Partners (“BIP”).

About Building Industry Partners

Building Industry Partners (“BIP”) is the leading private equity investment firm focused on the construction industry in the United States. Founded by Matt Ogden in 2008, BIP has its headquarters in Bostonwith partners across the United States The firm is led by Matt and Partners Pat Mascia, pete robinsonand Stu Kliman and supported by the company’s operational partners. BIP invests the equity of its partners, as well as that of a number of like-minded strategic investors, including business leaders and family offices affiliated with the construction industry in the United States.

In 2020, BIP redefined its purpose: to create exceptional and sustainable businesses, generate world-class returns on investment and help elevate the construction industry and its workforce through principles of investment and people-oriented business. Accordingly, BIP is committed to elevating the value proposition of employees in its portfolio companies. This will include the introduction of broad employee ownership and support programs in future BIP investments to better align the interests of shareholders, management and the wider workforce, to help increase workforce prosperity and accelerate collective performance and equity value creation. Additionally, in 2021, BIP established its Center of Excellence, which will support BIP portfolio companies in the development and implementation of best practices, primarily in human capital management, in support of the redefined corporate purpose.

BIP remains firmly rooted in its fundamental investment principles: unwavering integrity, a people-centered approach to business, alignment of long-term interests with partners, respect for the benefits of local, independent and entrepreneurial businesses, a focus in-depth sector analysis, the power of relationships and a prudent approach to macroeconomic, commercial and financial risks.

Over the past decade, BIP is proud to have helped build some of the most dynamic and fastest growing companies in the mid-rise construction industry in the United States: US LBM Holdings, Kodiak Building Partners, United Cabinet Holdings, Rugby Architectural Building Products, Homewood Holdings and US Fence Solutions Co/Binford Supply. BIP continues to seek opportunities to mentor the construction industry’s top talent in building exceptional businesses and realizing their entrepreneurial visions.

SOURCE North American Specialty Stratifications

Previous Size, Share, Sales, Growth, Revenue, Type, Application and Forecast to 2030 - The Daily Vale
Next It takes so much money just to be 'comfortable', say Americans