Tesla Self-Driving called out in full-page NYT ad, which claims ‘millions of people would die every day’ if universally adopted

A full-page ad in Sunday’s New York Times says “We didn’t sign up our families to be crash test dummies for thousands of Tesla cars,” but the ad is affiliated with a company rival of self-driving software.

It probably didn’t get as much press attention as it should have in late December when Tesla recalled half a million cars over safety concerns, and as Reuters reported, that half million cars “is almost equivalent to the half a million vehicles that Tesla delivered last year.” Despite all the hype about how Elon Musk’s electric vehicle company is supposed to trickle down to the rest of the auto industry, the company’s production is negligible compared to some rivals, and its claims to the autonomous driving are often exaggerated.

According to TechCrunch, these self-driving allegations were the subject of a highly critical full-page ad in The New York Times on Sunday. This ad, a copy of which you can see here, states in the title font “Don’t be a Tesla crash test dummy.”

This ad calls Tesla’s Full Self-Driving software “the worst software ever sold by a Fortune 500 company” and claims that “if Full Self-Driving drove every car fully, millions of people would die every day.” It’s worth noting that the ad was taken down by something called Project Dawn, whose co-founder is the CEO of Green Hills Software, which makes software for Tesla’s rival BMW iX.

And sure enough, Tesla CEO Elon Musk sued them on Twitter, saying “Green Hills software is a bunch of garbage.”

So yes, it’s a boring match between tech executives, the kind of little conflict on which Elon Musk feeds. But Elon Musk isn’t thriving thanks to increased regulatory scrutiny from California’s DMV, and the Verge reports that may soon be his biggest problem.

Related: Tesla ‘Backseat Driver’ Autopilot Fraud Spotted Multiple Times on Bay Area Roads [SFist]

Image: Vauxford via Wikimedia Commons

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